As we move into 2017, our team at TPS is delighted to have surpassed our 100th appointment as Travel Plan Coordinator at residential sites.
Residential travel planning is often the poor and forgotten relation to the more common workplace Travel Plans, with which many are so familiar. It is an area of travel planning that comes with a number of challenges, and is often delivered at sites where the target audience is relatively small. But should it be viewed with any less significance?
The move to a new home is a period of significant change. Not only do you need to consider whether the old sofa will fit, or which of the kids is getting the biggest room, a move to a new home for many means a new journey - whether it is to school, the shops or to work. It throws up new challenges and new opportunities, and is the ideal time to consider not just the route you take, but also your choice of travel mode. For many increased mortgage costs will mean saving money elsewhere is a bonus… the opportunity to cut the cost of the commute could be very timely.
But don’t most people move just around the corner, and already know their travel options? You may assume so, but the reality is that most people probably aren’t aware of all the options available to them, or until this point haven’t had a reason to do anything but the norm. A move of just half a mile could mean that a frequent bus service to work is now on the door step, so what better time to give it a go.
We should also consider whether the availability of good travel options is purely of benefit to individuals. Even when things are booming, developers fight hard to sell new homes. Why should you move to their new site rather than the competitors down the road? If we listen to the experts, isn’t it all about ‘location, location, location’? What’s often really important is how accessible our new home is from the places we visit most. Sell a site as being accessible by a range of attractive travel options, and the house will often sell itself. This is a fact which many of our clients are quickly coming to realise, with travel planning being turned into a positive sales tool rather than an onerous planning requirement.
Given the above, it’s safe to say that residential travel planning isn’t a poor relation at TPS. We are currently appointed to engage with residents occupying over 16,000 homes at the 100 sites at which we work. We engage using a range of tried and tested techniques delivered by our experienced team. The results aren’t always instantly measurable, but how often are they? When residents are informed of their travel options in an engaging way, many of them take note. Take our recent newsletters as an example (view one here). They went in the post on a Friday, and by Monday enquiries were already flooding in about ticketing deals and travel options.
So whilst it’s 100 sites for now, there is no sign of it stopping. Residential travel planning is an important tool in promoting sustainable travel options and is a service we are excited to be able to deliver. If you would like any further information on how we can offer Travel Plan implementation support for your development (whether residential or otherwise), please don’t hesitate to get in touch with the team.