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TPS were appointed by the University of York in 2014 to deliver a number of specific tasks, to support the organisations in house travel plan coordinator. Further details of each task can be found below:
TPS were appointed to design, undertake and report on the University’s annual staff and student travel questionnaires, on behalf of the Estates Management Team. The surveys form the key monitoring mechanism for the University’s pro-active travel planning agenda.
Since 2010 the University has had a formal travel plan strategy in place; prepared in part to satisfy a planning condition related to their permitted, large scale, expansion onto their Heslington East campus. A requirement of the strategy is annual monitoring of staff and student travel habits by way of questionnaire surveys. These are undertaken in November each year and 2014 saw TPS take on responsibility for this element of work.
Our team delivered bespoke, branded online questionnaires (one each for staff and students) that assessed both day to day travel patterns and issues as well as capturing data on how students get to the university at the start of term (and where they come from). TPS Design developed a standalone, branded webpage that acted as a central ‘portal’ for the surveys – all marketing / promotion of the survey directed staff and students to the webpage.
Our in-house survey package enabled us to set out the survey in a manner whereby respondents answered only questions relevant to their journey (thereby reducing the survey length and maximising response rates). In analysing the results, we were also able to cross-tabulate key datasets in order to identify determinants of travel behaviour that might otherwise not have been obvious.
TPS worked with the University’s Sustainable Travel & Transport Manager, Fiona Macey, to design surveys which captured the range of information required in a user friendly and easy to complete format. The surveys included questions from which an indication of likely Scope III emissions from commuting could be calculated.
The response rates surpassed those in all previous survey years for both staff and students. TPS have since prepared a technical document outlining the survey methodology and results, as well as a ‘glossy’ overview document, which incorporates the University brand and provides feedback to staff and students on the survey results in a user friendly, non-technical manner. The glossy will be incorporated into the University’s travel and transport web pages.